Pollinate is a new addition to the Workbook Project network. Its focus is on all things related to audience. In an extensive four part series Lisa Salem looks at how Mark Francis’ feature doc Black Gold reached global audiences.

Lisa Salem: The irony is that these multiple posts have come about as a result of what was originally intended to be a short phone conversation with filmmaker Marc Francis a couple of weeks ago - for a short piece looking at the film and how it managed to so successfully reach audiences around the issues it documents.

Our conversation turned into a long one though, and I’ve been at odds as to how best to cover the different points that were brought up as Marc recounted the story of how Black Gold got made and put out into the world.

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