Ben Child in the Guardian UK: The director's natural comic timing is shown at its best in this "making of" webisode.

Sometimes I wonder if Kevin Smith is wasted behind the cameras. It seems strange to say that about a director who shot the iconic Clerks and (for me) superior Mallrats, but he has such an excellent gift for comic timing as a performer that limiting himself to the odd on-screen Silent Bob moment seems a pity. That's why I'm very much hoping that Smith's new film Zack and Miri Make a Porno is as funny as the first "making of" webisode which has just been posted over on the site's official page. Check it out here. The video features Smith asking Seth Rogen if he could perhaps do things in a slightly more "Affleckian" way, namely by sticking to the script and dropping the "Jewish" jokes. "What, like Ben Affleck?" responds a bemused Rogen. "It wasn't named for him, but it just happens to have the same kind of name," deadpans Smith.