It's been so long and twisted a road for What Just Happened, poster child for all those misbegotten Sundance expectations, that for a while it was easy to forget the movie has yet to actually come out.

For better or worse, though, a whole bunch of trailers and spots won't let us forget. In what surely has to be a record for a Magnolia release, a stream of commercials is currently playing for the industry satire (which doesn't even open for another week); we must have seen nearly a half dozen ads in the last three days alone. Barack Obama buys less airtime.

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