Workbook Project: Lance Hammer took the industry by surprise earlier this year when he walked away from a traditional distribution deal with IFC. His film, Ballast had all the makings of a Cinderella story - dramatic competition slot at Sundance, critical acclaim, audience favorite, awards for Best Direction for a Dramatic film and another for Excellence in Cinematography. But changes in the market left Hammer considering a different path. In our discussion Lance explains what lead to his decision to self distribute, what he’s learned in the process and what he’ll be doing differently in the future.  Listen to this wonderful podcast now.  PHOTO: Lance Hammer accepts award for Ballast at Sundance, photo by indieWIRE

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