20th Century Fox Home Entertainment is the latest studio to test day-and-date releases on DVD and video-on-demand.

The studio debuted M. Night Shyamalan thriller The Happening nationwide on cable video-on-demand Oct. 7, the same day it was released on disc.

The simultaneous release is part of tests the studio is doing to find different opportunities for their titles, said Steve Feldstein, senior VP of marketing communications.

“We’re looking at a lot of different models and looking at various incremental points of distribution that are available,” Feldstein said. “We’re doing a little experimenting with dating and windows.”

Feldstein wouldn’t specify any upcoming Fox titles that might also get a day-and-date VOD release.

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